Tip Top Stories
Online store
Personalized Books for any age
Tip Top Stories is an online store where you can personalize books for adults and kids. Regarding the adult books, several templates and topics are available, and unlike many competitors the focus is not only photography but writing. The bookBuilder includes instructions and examples in order to provide assistance in drafting a book step by step.
From Witch story to magical Christmas theme books, Tip Top stories offers various books, beautifully illustrated featuring name personalization. Tip Top Stories collaborated with talented French authors and illustrators to create a high-quality book collection.
My role
Design book illustrations and layouts
Create various visuals
Design and develop the newsletter
EXTENSIVE PROJECT
I have been involved in the project from the early beginning. In light of both the complexity and amount of work required on the website development, a digital agency was in charge of the whole project. My role has been to create book layouts, illustrations, and prepare the interactive PDFs in order to meet the online bookbuilder requirements, which part has been particularly challenging because of the technical constraints.
Regarding digital communication, I was responsible for designing and developing a highly customized newsletter integrated into Mailchimp, and assisted the client in managing the newsletter campaigns. For the website, I also created various key visuals to support new product launches, seasonal offers, and different visuals like the book mockup pictures on every product page.
The project was significant because it required various skills and stakeholders to achieve it. It was a valuable experience for me. I worked closely with the client to coordinate different aspects of the projects, for example the website user experience, or how we can promote the brand and products online.
HIGH QUALITY
Since the creation of the company, the client has shared her passion for books and illustrations. Tip Top Stories’ commitment to quality is a significant element of differentiation in this business field. Great care has been taken to choose the authors or illustrators, and the result is an extensive and high-quality children’s book collection.
BOOK ILLUSTRATIONS
The cover of a book is important in attracting readers and illustrate what the book is about. I have designed various book covers for collections. The challenge was to create covers that will appeal to the right audience, and to achieve an illustration style, font, and colours which have to be carefully chosen and laid out.
RESPONSIVE NEWSLETTER
As part of the overall marketing strategy, I designed and developed a responsive EDM. I created and set up a Mailchimp account, with the goal of providing flexibility, and the template has been optimized for this ESP.
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